The Role of a Digital Marketing Company & SEO Company

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Digital Marketing Company is a powerful medium. The new age medium can transform products and processes through technology and in a very cost-effective manner. Other marketing channels do not have the reach and obtain results unlike digital marketing. Digital marketing companies are very powerful and give better results in terms of ROI.

The Best Digital Marketing Strategy by a Digital Marketing Company:

The digital marketing companies give a road map and follow in building awareness online about the products and services of a new company! They formulate a cohesive plan for the various channels and platforms.

The consumer trend of trying new brands is growing if they are genuinely made to feel a connection with the brand values. The strategies help to connect with the consumers’ successfully.

How One can Build a Digital Marketing Campaign?

There are many steps involved in creating a digital strategy for any Brand. It differs from one Brand to another. The determining factors are like, goals, industry, the product or service and the target audience. 

Perfect Planning of a Creative Content:

 The content marketing strategy is the one which engages one’s target audience. The content needs to be unique and fresh and should have a strong impact on the target audience. The best content engages the target audience and invites queries from them. 

Various Marketing Options by Digital Marketing Companies are:

  1. Marketing Strategy
  2. Logo Branding
  3. Web/App Development 
  4. SEO – Search Engine Optimization
  5. SMM – Social Media Marketing
  6. Influencer Marketing
  7. SEM/PPC
  8. Email Marketing
  9. Video Creations
  10. Google Analytics

Marketing Strategy:

 A good digital marketing strategy can act as a catalyst to business outreach, impact, and growth because it connects the audience with the business in real time, and hence, swifter than conventional marketing strategies.

Logo Branding:

Logo design is the process of designing a logo. Branding is the process of building a Brand. A logo is an easily identifiable graphic symbol which gives recognition to a company, a commercial product or any private or public entity. The logo is a combination of typographies, graphics, symbols or characters. 

Web/App Development:

Website development is an integral part of any corporate. There are E-commerce and other SEO company websites which are developed for easy access of knowledge about the Brands to the customers. Web and mobile apps are developed for easy access to the customers. Along with an appealing design, UI / UX technologies are used to create web applications and mobile apps along with Brand architecture.


SEM, or search engine marketing, includes things like PPC ads and other paid search tools that help to generate targeted traffic to your website from search engine results. There are multiple methods like Cost per Click (CPC), Cost Per Thousand Impressions (CPM), Cost Per Lead (CPL), etc. which you can choose as per the objective of the campaign. 

SEO – Search Engine Optimization:

SEO, or search engine optimization tactics helps in getting ranked in top 10 in Google or other search engines. Top 10 ranking gives you more online visibility, branding, traffic and leads / sales. Really, it boils down to ensuring that accurate keywords are used correctly in all copy and text content on your website, social profiles, blog posts and more.

SMM – Social Media Marketing:

Social media marketing is immensely important, and includes a range of potential ways to interact with and engage your audience. Video is one of the most important elements here, particularly in regards to Facebook. 500 million people watch videos on Facebook each day.

Influencer Marketing:

The social media platforms are effective and raging with success for startups and established brands, influencer marketing has seen a rise since 2016. This is like referrals that are convincing for the vast majority of social media users. Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility.

VIDEO pre-roll / Display: 

Display ads can be almost anything, from images to video and audio spots. They differ from many forms of online marketing by obviously being advertisements.

Videos are powerful tools to communicate extensively. Consider Facebook Live, Instagram Stories, YouTube Live and Snap Chat stories to engage your audience.

Email Marketing/Chatbots

“One to One” Digital Marketing Company remains one of the most important tools in your toolbox, although it’s best used when you have obtained a person’s permission to market to them. Unauthorized, or spam, emails are usually deleted without ever being opened. 

Chatbots: If you are planning to reach to masses and you don’t have manpower to support more customers then you must think for support automation tools i.e. chatbots which works 24×7 like a pro. You need to train the chatbots over to be more intelligent, so that becomes best support asset for customers.

Google Analytics:

Data is the most important part of any business which analyses overall output of all the marketing activities and help you to take the other marketing decisions.


What is an SEO?

SEO Company in Calgary AB - Nerder SEO

SEO stands for: “Search Engine Optimization”. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked

Search engine companies world over are successful due to their result oriented approach.

There are three major factors covered by Search Engine Companies.

  • On the page SEO
  • Off the page SEO
  • Violations

SEO factors work in combination

No single SEO company factor will guarantee search engine rankings. Having a great html title won’t help if a page have low quality content! Having many links won’t help if they are all low if a page has low quality content. 

On the page SEO success factors

On the page search ranking factors are those that are almost entirely within the publisher’s control. What type of content one need to publish? Are important HTML clues that help search engines determine relevancy! How does one’s site architecture help or hinder search engines.

Off the page success factors

Off the page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher controlled signals alone did not always yield then best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.

SEO violations & Ranking penalties

Search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.