Getting business cards can be sometimes confusing and a lot of work. However, it doesn’t have to be. Where to get your business cards is probably the most important question to answer. As pricing, quality and overall service will vary greatly. We live in the age of the internet and online information and e-commerce. For that same reason, getting your business cards at your local printer will be much more expensive than getting them online. Your local printer needs to pay for a physical storefront, while smarter online printers, work out of a warehouse pick up the orders over the internet and conveniently ship all products right to your home or office.
There are different types of online printers. Some focus on only big jobs, such as hundreds of thousands of copies, and some focus on small jobs. The ones focusing on the big jobs, will probably be more expensive if you are just trying to business card printing calgary. The ones focusing on smaller jobs, probably only have digital printing machines. Which are lower quality than offset printing. Digital printing machines look like copiers, but print out in full color. While it may be inexpensive for quantities lower than 250, the quality is not very good. What you want is a printer that is exactly in between.
One of the best online printing companies is calgaryeconomyprinters.com, and falls exactly in this segment. It serves business professionals, small businesses and corporate entities looking to print anything from business cards, flyers and brochures, to posters, banners and magnets. Quantities start from 25 which are printed digitally. Anything higher than 250 units gets printed in offset, offering the highest quality in printing. So wether you want to print 250 business cards or 10,000 flyers, this is the printer for you. All orders are placed through their website, or you can simply email them with your order and they will get back to you with an estimate. You can also call them (a lot of online printers, including vista print, cannot be reached over the phone) and get information and an estimate.
Once you have selected a printer, which answers the question, where to get business cards; it is time to choose the kind of business card that you want. There are a few factors that will define the look of your business cards:
1) Paper weight. The thicker and sturdier, the better.
2) Full color or PMS. Full Color is much more modern.
3) Square corners, or rounded corners. If you want to get even more creative, you can round just 2 corners or even just one.
4) Coating Type: Glossy, Matte, or Spot UV. Spot UV is by far the most interesting one, as some parts of the business card will be left matte, and only some selective parts will be glossy. Giving it some nice contrast. Not only that, but it can also be felt to the touch. This is used for high end business cards. Even better you can go with a slik lamination, which is very smooth to the touch and add Spot UV.
5) Foils. You can use some foils stamping to take your business card over the top.
A guide to different types of business cards and options can be found here.
The last thing you want to do is acquire free business cards from an online printer. Not because they are free, but because someone has to pay for them. How do printers pay for your free business cards? Very simple, they put their logo on the back of the business cards and then it becomes and advertising expense. The problem with that is that it renders the business cards useless. That is right, completely useless. The reason is that if you want to do business, and you meet a prospective client, and you hand them one of your free flimsy free business cards. What do you think will happen? It makes you look unprofessional, cheap and not established. Which completely kills your credibility right on the spot? A worse case is printing your business card out of your home inkjet printer. Make no mistake, people will judge you, your business and professionalism based on the look of your marketing materials. First impression count. Such as dressing well when first meeting a client. It is the same with a business card.
Now that you have all the information you need to make an inform decision, get the best business card for you and your business, and start closing some deals!